Growing industrialisation and the urban movement it created made profound changes in the architectural landscape. The arrival of standardised products on the market dealt a hard blow to craftsmanship in construction.
The distribution of architectural models by catalogue grew rapidly. "Ready-to-Assemble" houses were sold across the country. All one had to do was choose a model, get the plans, and order the materials. Assembling the houses was easy and the prices were low.
Large companies created towns by building houses for their employees. Then, during the Great Depression, governments proposed standard plans for homes in outlying regions. The housing industry was born.