… The angel said to her, ’Do not be afraid, Mary, for you have found favour with God. And now you will conceive in your womb and bear a son, and you will name him Jesus. He will be great, and will be called the Son of the Most High’…
Luke 1: 30-32.
The Virgin Mary was designated Our Lady at the end of the Middle Ages in the era of courtly love. Since then she has become the Patroness the faithful are to serve with devotion. This image of the nurturing and protective mother became firmly entrenched in Quebec culture. In New France, Marian devotion was implanted early by the Jesuits and Recollects. Many cities, towns, and churches were placed under the protection of Our Lady. In the second half of the nineteenth century, devotion to Mary was revived after the visions in France in Rue du Bac (Miraculous Medal) and Lourdes. In Quebec, the Children of Mary Brigade, a girl’s group, promoted the Mother of God as a model and example of good morals. That group’s activities lasted into the second half of the twentieth century.
Canadian Heritage Information Network, The Provincial Museum of Alberta,