In this video, Jacques Ostiguy outlines the steps involved in designing a car. Jacques Ostiguy was born in 1947 in Montreal. In 1975, he graduated from the prestigious Art Center College of Design in Pasadena, California. Jacques has worked with Chrysler, Ford and Bombardier, as well as for renowned designer Raymond Loewy. He also taught industrial design at Carleton University in Ottawa for 20 years.
Canada Science and Technology Museum
Montreal, Quebec, CANADA
© 2011, Canada Science and Technology Museum. All Rights Reserved.
What are the main steps in designing a car today?
[Jacques Ostiguy answers:]
We can say, for the sake of simplicity, that there’s ten essential steps common to corporate automobile design:
1. First, we have product planning and development. Careful market research lets us develop cars that people actually want—increasing sales and a car company’s market share.
2. The second step is to develop a ‘design brief.’ This report is approved by the car company’s management, and given to the engineering and design departments.
3. In step three, designers, working in teams, make conceptual sketches in response to the brief.
4. The fourth step is the concept review. The design teams subsequently choose their best ideas—these ideas will be further developed.
5. The fifth step is the development of a full-size model. This leads to the fabrication of a running prototype.
6. Next, we have pre-production testing and evaluation.
7. Step seven is product review. We consult with consumers, talk to dealer networks, and hold meetings with vendors and suppliers.
8. The eighth step is quality control. This involves checking the pre-production prototype against design specifications. If the prototype is up to spec., it will be released to the tool and die from which body parts are cut and stamped.
9. The car company then launches its advertising campaign.
10. And the last step is the public unveiling of the final product.